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Articles And Blogs From Our Experts
The Power of Segmenting All Your Campaigns
Market segmentation is a powerful marketing strategythat divides your audience into smaller, more defined groups based on specific characteristics such as demographics, psychographics, or behavior.
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Why You Need This Integrated Marketing Platform
As an eCommerce business owner, your time is the most important resource that you have. And deciding how you divide your time by attending to the pressing needs of your business to the needs of your...
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Preparing Your eCommerce Store For Christmas
As someone who runs an eCommerce business, you should be getting ready for the approaching Christmas and New Year shopping season. It's the time of the year when your shop may generate up to 40–50%...
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Last Minute Checklist For Black Friday and Cyber Monday
The traditional Black Friday shopping experience for consumers has given way to the "Cyber 5", a five-day period that includes Thanksgiving Day, Black Friday, the two-day weekend, and Cyber Monday,...
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Accelerating Revenue with Intent-based Offers
Are you running promotional offers for your products? Are they giving you a spike in sales revenue? But did you know these offers could also be hurting your revenue margins for some customers?
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Five email templates for Valentine’s Day
The following are email templates for the month of February to run special offer campaigns for Valentine's Day.Email Template 1 - Valentine’s DayHelloIt is that time of the year to show your loved...
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Email Templates for January
The following are assorted email templates for the month of January to run special offer campaigns for Blue Monday and Martin Luther King Day. Email Template 1 - Blue MondayHelloIf you are like...
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The Season of Giving: 5 Email Templates for New Year's Email Marketing
We are reaching the last round of your holiday email marketing campaigns for the 2021 season. You must have a number of deals that you are ready to give away for the New Year’s day. With a strong...
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Make an offer your customers can't refuse
Let me make you an offer you cannot refuse. Imagine an AI is automatically optimizing and personalizing your discounts and customer communications. Your customer connection gets to an all time high....
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Uplift Modeling: The Math Behind Successful Promo Targeting
With the advent of machine learning, it is easy to build a model to predict whether a particular lead would convert by studying the data of different segments. But can this model be actually used to...
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