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Everything Happening In The World of Qubriux
Articles And Blogs From Our Experts
The Power of Segmenting All Your Campaigns
Market segmentation is a powerful marketing strategythat divides your audience into smaller, more defined groups based on specific characteristics such as demographics, psychographics, or behavior.
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7 ways to personalize your campaigns for Women's day
As we approach Women’s day on 8th March, it’s important to remember that not all women are the same. Personalizing marketing campaigns can be a cost-effective way to really connect with an audience...
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Why You Need This Integrated Marketing Platform
As an eCommerce business owner, your time is the most important resource that you have. And deciding how you divide your time by attending to the pressing needs of your business to the needs of your...
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Preparing Your eCommerce Store For Christmas
As someone who runs an eCommerce business, you should be getting ready for the approaching Christmas and New Year shopping season. It's the time of the year when your shop may generate up to 40–50%...
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10 Things to Learn from Amazon for the eCommerce Merchant
Starting out as an eCommerce business owner can be both challenging and rewarding. You need to always have in place a strategic marketing plan and find ways to execute it to achieve the figures you...
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The Little AI Elves of CX SMB Merchants Wish For
What is the size of your customer’s shoes? Do you even need to know this information unless you're selling shoes? Nevertheless, if you are the one wearing it, doesn’t it become a pinching problem?
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Uplift Modeling: The Math Behind Successful Promo Targeting
With the advent of machine learning, it is easy to build a model to predict whether a particular lead would convert by studying the data of different segments. But can this model be actually used to...
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7 Common E-mail Marketing Mistakes to Avoid
In recent times, when traveling and meeting in-person has become a limited option, one of the most powerful tools to reach your customers is via personalized and meaningful emails. If you are...
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How To Reduce E-Commerce Cart-Abandonment in 2021?
Shopping cart abandonment is the eternal nemesis of e-commerce owners. It’s incredibly frustrating to move a shopper through the sales funnel only to lose them at the moment of truth – the checkout...
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Managing Customer Relationships During Times Of Economic Uncertainty
Economic hardships triggered by the pandemic have pushed businesses to the edge. As consumer spending hits an all-time low, the need to strengthen customer relationships becomes dire. An increasing...
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Ace the post-pandemic E-commerce Wave with Personalized Marketing
The global health crisis inflicted by the novel coronavirus out break has put retail businesses under severe strain. Nationwide lockdowns imposed by governments to contain the spread of the virus had...
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