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      10 Things to Learn from Amazon for the eCommerce Merchant

      Starting out as an eCommerce business owner can be both challenging and rewarding. You need to always have in place a strategic marketing plan and find ways to execute it to achieve the figures you...

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      Uplift Modeling: The Math Behind Successful Promo Targeting

      With the advent of machine learning, it is easy to build a model to predict whether a particular lead would convert by studying the data of different segments. But can this model be actually used to...

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