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Articles And Blogs From Our Experts
The Power of Segmenting All Your Campaigns
Market segmentation is a powerful marketing strategythat divides your audience into smaller, more defined groups based on specific characteristics such as demographics, psychographics, or behavior.
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7 ways to personalize your campaigns for Women's day
As we approach Women’s day on 8th March, it’s important to remember that not all women are the same. Personalizing marketing campaigns can be a cost-effective way to really connect with an audience...
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Why You Need This Integrated Marketing Platform
As an eCommerce business owner, your time is the most important resource that you have. And deciding how you divide your time by attending to the pressing needs of your business to the needs of your...
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Preparing Your eCommerce Store For Christmas
As someone who runs an eCommerce business, you should be getting ready for the approaching Christmas and New Year shopping season. It's the time of the year when your shop may generate up to 40–50%...
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Last Minute Checklist For Black Friday and Cyber Monday
The traditional Black Friday shopping experience for consumers has given way to the "Cyber 5", a five-day period that includes Thanksgiving Day, Black Friday, the two-day weekend, and Cyber Monday,...
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Accelerating Revenue with Intent-based Offers
Are you running promotional offers for your products? Are they giving you a spike in sales revenue? But did you know these offers could also be hurting your revenue margins for some customers?
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The Power of Grassroots Networks in Business
Quite often, an SMB merchant faces a challenge in their marketing strategy. It is to decide how much effort is required for their grassroots marketing strategy. As an approach, it is diametrically...
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