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Everything Happening In The World of Qubriux
Articles And Blogs From Our Experts
QSRs Must Listen Beyond The Orders: An NLP Case Study
Have you ever waited for a cup of coffee longer than you should at a coffee shop? And furiously wrote a one-star review on Yelp.com? How do you know that the coffee shop heard you? Well, there might...
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Top 4 Marketing Automation For SMB E-Commerce Merchants
In the age of the internet, it is a tremendous achievement to just go to market with a product or a service. However, staying relevant with it in the sea of information white noise is yet another...
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Uplift Modeling: The Math Behind Successful Promo Targeting
With the advent of machine learning, it is easy to build a model to predict whether a particular lead would convert by studying the data of different segments. But can this model be actually used to...
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7 Common E-mail Marketing Mistakes to Avoid
In recent times, when traveling and meeting in-person has become a limited option, one of the most powerful tools to reach your customers is via personalized and meaningful emails. If you are...
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How To Reduce E-Commerce Cart-Abandonment in 2021?
Shopping cart abandonment is the eternal nemesis of e-commerce owners. It’s incredibly frustrating to move a shopper through the sales funnel only to lose them at the moment of truth – the checkout...
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I spy with my computer vision...too many cars in the drive-thru queue!
When Skellam AI’s brightest engineers tossed around in their beds, pondering about improving the business metrics of our QSR customers, they had a brain wave! They started to count…no not sheep...but...
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Managing Customer Relationships During Times Of Economic Uncertainty
Economic hardships triggered by the pandemic have pushed businesses to the edge. As consumer spending hits an all-time low, the need to strengthen customer relationships becomes dire. An increasing...
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How AI-assisted Text Analytics Reveals Actionable Insights
Raw unstructured textual data extracted from emails, blogs, tweets, feedbacks, etc. holds immense business value. After performing a high-level analysis, this data can unlock several business...
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Ace the post-pandemic E-commerce Wave with Personalized Marketing
The global health crisis inflicted by the novel coronavirus out break has put retail businesses under severe strain. Nationwide lockdowns imposed by governments to contain the spread of the virus had...
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