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Qubriux Knowledge Base

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Gamify

 

  • Want to make your customer engagements more exciting? 

  • Do you want to get away from usual emails and SMS as a reach-out channel?

  • Do you wish to engage in real-time with customers and get to know what they like?

  • Or are you worried about your bottom line every time you roll out an offer?

If you seek all these then you are at the right place. Qubriux has created a game that your customer can play when they come to your website. Gamify creates a win-win condition for you and your customers. During the game, Qubriux’s advanced data science capabilities show those products to the customers for which they have high intent to buy. Based on every action, the game learns and suggests products adjusting to their likes and dislikes. Customers get to choose the products which they want and you give discounts on those products which are optimal to make more purchases.

The game is launched as a widget on your online store page. It is a pop-over widget present on the right-side bottom of the screen visible to the customer to launch with a click of a button. A user can click on the widget button and start playing the game straight away.

Gamify

Gamify is launched when your eligible customer visits your online store. The objective is to engage with the customer in real-time, recommend similar products which they have bought in the past, shown interest recently and also the products which they may buy. The game is divided into hurdles and in every hurdle, few offers are shown. The customer will be eligible for the offers when he/she has finished the game.

To finish a game, they have to choose one product from each hurdle. For the options shown in every hurdle, they can either like or dislike. Liking a product means they have accepted that offer and they will advance to the next stage. Disliking means they don’t like that particular offer and they will be shown more offers.

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Components of the game

The game has multiple hurdles that a customer has to complete in a bounded time frame. Successful completion of the game is measured if the customer is able to play through all the hurdles, from first till the end. Any other scenarios, of the customer not playing till the ultimate hurdle or quitting the game in-between, or timing out for the provided game session is also considered as a lost iteration of the game or unsuccessful termination of the game.

  • Hurdle: The game has a finite, greater than 1, number of hurdles defined. The player is supposed to play all these hurdles, one after the other in order to finish the game and claim a reward. Every hurdle consists of product offers to choose from, which is a reward presented to the user

  • Products per hurdle: Every hurdle has a fixed number of products to be shown. Every hurdle has a reward-associated product offer customized for every player uniquely to increase the ultimate objective of the game

  • Time per Offer: Each offer has an associated timer, the customer either choose that currently active offer within the defined timer, or the next offer is shown automatically on timeout

  • Game timer: This timer defines the total time a player has to complete all the hurdles of the game in order to successfully finish the game. A failure to complete all the hurdles within the defined time leads to an unsuccessful game session post which a customer is not eligible to claim any partial reward from the game

  • Game reward: The final bag of rewards is presented to the player based on the selections made through the hurdles of the game, in a successful iteration of the game reward. It is communicated to the customer at the end of the game and notified through email

Who can play this game?

You get to choose your customers to whom this game will be shown. The customers who have an account on your store and are eligible to play will be shown this game if they have spent 30 seconds on the website.

What benefit do I get? or Why should I use Gamify?

The capability gamifies your customer engagement. When a game is launched, Qubriux’s AI recommends personalized offers to each customer based on their past purchase, recent store activity, and their likelihood to buy an item. The discount that is given on each product is also optimized based on the customer purchasing behavior. This way, instead of giving 20% off to every customer, you can go a step ahead and use Qubriux to give an appropriate discount to every customer on which they can buy. This saves additional margin for you which you would have spent while rolling out generic offers.

How to configure the game? Or how does this game work?

The Gamify can be accessed from the left panel in the Qubriux.

First Page

In this page you can see the Create New game button, click on it. Enter the name of the game and click on the continue button.

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Game Configuration:

There are 5 steps to configure the game.

Step 1

Product and Discount: In this step, you can select the discount range and product and categories you want to exclude from the game for your target audience.

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Step 2

Target Audience: You can select the customers from the list of segments and/or guest users who visit your store. If you want to create a custom segment then click on here link to create a segment.

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Step 3

Game Steps: You can use our smart Autopilot feature to configure optimal steps, products, and advanced settings. You can turn off the Autopilot feature to enter the values manually. We have below-mentioned configurations which help to set up the game:

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  • Steps - How many steps you want the customer to cross to redeem the reward.

  • Products per step - Products you want to show in each step

  • Cool off period - After how many days customers can play the game again.

  • Initial halt - How much time it takes for the game icon to appear on your website after loading.

  • The time to redeem - After the defined time period the customer will not be able to use the coupon code.

  • Retries - How many times the customer can play if due to some reason he is not able to complete the game.

Step 4

Layout and Style: In this step, you can choose the position of the icon you want to display in your store. We have provided you with 7 different options. You can select the page where you want to show the icon. You can also select the image and background color of the icon of your choice.

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Step 5

Schedule the game: In this step, you can select the date range or specific date and time you want to launch the game for your customers. You can view the preview of the email we will be sent to your customers. You can also edit the email template from the icon provided in the top right corner.

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Games List

Here is the list of all the games you have created. You can edit, pause and delete the games from the column named Action.

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Analytics

Here you can view the overall performance of the games.  It shows the metrics based on the impressions, Engagement, Conversion rate and Revenue generated from the games you have created.

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Under the Revenue Generated section, you can see the graph which represents the overall revenue generated from the games. There are multiple filter options that will help you to analyze the performance. (Highlight revenue generated section)

You can also view the performance of a specific game by selecting the name of the game from the drop-down list. To view the detailed analytics of that particular game, you can click on the name of the link provided here:

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Here you can view the detailed information about the game you have selected.image 40

If you have any queries, don’t hesitate to drop a mail to cs@qubriux.com

 

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