From Declining Customer Loyalty to $300Mn YoY Growth.
How the World's Largest Coffee Chain Turned Things Around With AI And Personalization
What happened when the world's largest coffee chain personalized their product recommendations?
They overhauled their recommendation engine to grow at 6% YoY. They used our AI & data science expertise to tap into insights hidden in their unstructured customer data to drive CX across touchpoints. Our customized offers and intelligent segmentation significantly grew sales and improved loyalty KPIs.
Results
• Higher average order value
• Enhanced customer satisfaction scores
• 6% growth in same-store sales in US
• 15% YoY surge in active membership
• Annual incremental revenue above $300mn